When Mike Douglas started Advent Air Conditioning, Inc. in 1981, he wanted to give his neighbors valuable and honest services that would keep them warm in winter and comfortable in summer. Today they’re leading the way in HVAC services in the Dallas-Fort Worth area.
They needed an updated web presence to match the quality of their work. I designed the new website to be simple to use for their elderly target audience.
Bright colors call attention to key areas, while icons simplify the message into small, digestible chunks.
The mobile experience focuses on ease-of-use and clear calls-to-action.
The site showcases their services, but also informs the user.
I created social media graphics to be eye-catching and engaging to their audience.
Paid ads on social networks drive leads to the website with a variety of offers and rebates.