Sunstate Academy is a nonprofit trade school offering programs in the Beauty and Wellness industry. They pride themselves in being different, pushing limits, and allowing their students’ creativity to shine.
The view book is marketing collateral given to prospective students when they visit the campus or meet with an admissions representative.
The design works to provide the reader with practical information about the school and their program offerings, but also to showcase the exciting visual style of the brand.
The website became an extension of the visual language established in the view book. Large images, icons, and background textures all work seamlessly to express the Sunstate brand.
I developed the concept of a tv spot shot in the first-person point-of-view. I was looking for an approach that would feel different than most commercials, as well as giving the audience a taste of what it’s like to be a Sunstate student.
I worked with each student individually, to direct them, but also to encourage them to have fun. Each one contributed their expertise, creativity, and personality. The results are dynamic shots and a feeling of what it’s like being a student at Sunstate.
Colorful and vibrant graphics increase brand awareness and click through opportunities for increased lead conversion rates.
Large-scale environmental graphics were created and installed in hallways based on the visual style established in the View Book.